Search engine optimization, advertising, marketing

• 1. SEO Analysis & Strategy

  Search Engine Optimization at Witalex means more than just keywords and rankings. It is the combination of technical precision, creative content, and strategic thinking that ensures your business is visible where your customers are searching.

  With us, you gain a reliable partner who continuously optimizes your online presence, increases your reach, and helps you achieve sustainable success in the digital space.

  Before we start optimizing, we analyze your current situation in detail:

  • Website and domain check
  • Competitor and market analysis
  • Keyword research tailored to your industry and target audience
  • Technical SEO audit (site structure, load times, indexing, usability)
  • Analysis of backlinks and domain authority

  Based on this, we create a customized SEO strategy that perfectly aligns with your business objectives.

• 2. On-Page Optimization

  On-page optimization is the foundation of every SEO strategy. We ensure your website is technically and structurally designed for maximum visibility:

  • Optimization of website structure and navigation
  • SEO-friendly URL structure and internal linking
  • Title tags, meta descriptions, and alt tags
  • Content optimization for readability, relevance, and keyword integration
  • Schema.org markup for better search engine interpretation
  • Improved mobile usability and Core Web Vitals

• 3. Content Strategy & SEO Copywriting

  Content is the heart of successful SEO. Our editorial team creates SEO-friendly, user-oriented texts that inform, inspire, and convert:

  • Blog articles, guides, and whitepapers
  • Landing pages optimized for specific keywords
  • Product descriptions for online stores
  • Local SEO content (e.g., city landing pages)
  • Multilingual content for international target groups

  This way, your website is not only attractive to search engines but also valuable to your users.

• 4. Off-Page Optimization & Link Building

  A website’s reputation is crucial. We build your online authority through:

  • High-quality backlinks from relevant and trustworthy sources
  • Content marketing and digital PR campaigns
  • Influencer and blogger outreach
  • Local SEO (Google Business Profile optimization, directory entries, local backlinks)
  • Reputation management for a strong brand presence

• 5. Technical SEO

  A technically clean website ensures stability and long-term success:

  • Optimization of loading times and server performance
  • Mobile-first indexing and responsive design
  • HTTPS and SSL certificates
  • Error correction (404, redirects, duplicate content)
  • XML sitemaps and robots.txt optimization
  • Structured data for rich snippets

• 6. Local SEO

  For businesses that want to reach customers in their region, local SEO is essential:

  • Optimization of Google Business Profile
  • Local keyword strategy
  • Location-based landing pages
  • Citations in local directories
  • Customer review management

• 7. SEO Monitoring & Reporting

  SEO is not a one-time project but a continuous process. We monitor, analyze, and optimize:

  • Ranking reports for your target keywords
  • Traffic analysis with Google Analytics & Search Console
  • Conversion tracking to measure ROI
  • Monthly reporting with transparent results
  • Continuous adjustment of SEO strategy

• Search Engine Optimization (SEO) – Sustainable Online Success

  A strong online presence starts with visibility. Even the most attractive website or the best product will not generate success if it cannot be found by potential customers. This is exactly where our SEO expertise comes in.

  At Witalex, we combine strategic consulting, technical know-how, and creative content solutions to ensure your business is not only visible online but also achieves sustainable growth.

• Search Engine Marketing (SEM)

  In addition to organic search engine optimization, we also offer professional Search Engine Marketing (SEM), including:

  • Google Ads campaigns (Search, Display, Shopping)
  • Bing Ads
  • Remarketing campaigns
  • Budget and bid management
  • A/B testing of ads and landing pages
  • SEO and SEM combined ensure both short-term visibility and long-term growth.

• Our Approach to SEO

  • Analysis & strategy – understanding your goals, market, and target audience.
  • Implementation – on-page and off-page optimization, technical improvements.
  • Content creation – SEO-friendly texts, blogs, and landing pages.
  • Monitoring – continuous performance measurement.
  • Optimization – adapting strategies to trends, algorithms, and user behavior.

• Why Choose Witalex for SEO?

  • Over 20 years of experience in digital marketing
  • Holistic approach – strategy, technology, content, and design as one
  • Custom solutions instead of standard SEO packages
  • Transparency – clear reporting and measurable results
  • International expertise – SEO for markets in Germany, Europe, North America, and Eastern Europe
  • Sustainable success – long-term rankings instead of short-term effects

• submission to all major search engines such as Google, Bing and Yahoo
• evaluating the current user interface and user experience
• ongoing internal and external links analysis, building and monitoring
• meta tags and keywords research and strategy
• competitors analysis
• content optimization and creation (specific to your business)
• conversion rate optimization to increase leads and sales from existing traffic
• Pay-Per-Click (PPC) and Pay-Per-Lead (PPL) online advertising
• creating and managing accounts on your behalf in the most popular social media platforms such as Facebook, Instagram, X (Twitter), Xing, LinkedIn, Pinterest
• creating and distributing your videos on YouTube, Vimeo and other popular video sharing platforms
• promoting your products and services and increasing posts, re-tweets, shares, comments, likes and views in social media
• optimizing your social profile for maximum impact and search benefits
• email marketing campaigns to engage new customers and to support existing customers